SEO with Liquify Pro

In general, Liquify converts everything you build in Webflow into Shopify. We encourage you to follow best practices for SEO structure and guidelines. On this page, we share some tips we’ve learned over the years, with more to come.

During the conversion process, we replace the default lang="" set by Webflow with Shopify’s request.locale.iso_code object. This ensures the correct language attribute is applied based on the user’s request and your store’s language settings.

You can add your structured data directly in the head section of the selected page. Additionally, you can replace JSON strings with Liquid variables, making it adaptable for page templates like product or collection pages. Our default settings can be found in the Webflow Starter Kit.

You can use page objects within Webflow’s page settings. For example, the page title can be accessed with {{ page_title }}, and the description with {{ page_description }}. These can be edited directly in Shopify. To update SEO information, go to the specific page in Shopify, scroll to the bottom, and edit the search engine listing.

We recommend not implementing assets directly in Webflow. Instead, add them via the Shopify theme editor and CMS. There, you can use the Liquid image_tag filter to control image size based on its usage. This is particularly useful when content editors upload large files, which can hurt SEO. Shopify will automatically resize the image to the appropriate size using the image_tag filter.